BRAND
Brand Guidelines.
The Janaka identity is quiet, precise and foundational. These guidelines protect that voice across every surface.
LOGO
The mark.
Use the primary mark on light surfaces. Use the inverted mark on Deep Navy or full-bleed imagery. Never distort, recolour or add effects.
COLOUR
The palette.
Deep Navy
#0D172A
Primary surface, text on light
Electric Blue
#216BFF
Accent, links, CTAs
Soft Gray
#F5F5F7
Secondary surfaces
Pure White
#FFFFFF
Canvas, text on dark
TYPOGRAPHY
Geist. Set with intent.
Display
Engineering intelligence.
Body
Body copy is set in Geist at generous line-heights. Prefer clarity over cleverness. Sentences are complete. Whitespace is not empty — it is a signal of confidence.
Quiet
Confidence without volume. Never shout.
Precise
Say exactly what we mean. No filler.
Foundational
Speak like builders of infrastructure, not vendors of features.
DO
- Give the logo generous clear-space.
- Use the accent colour sparingly.
- Prefer whitespace to decoration.
- Set copy at large sizes on hero surfaces.
DON'T
- Distort, tilt or add effects to the logo.
- Use gradients outside the defined system.
- Mix in unapproved typefaces.
- Use stock imagery that feels generic.